Coronavirus - Is Your Business Prepared? Answer These 5 Questions.

Nathan Chilton
Owner/Graphic & Web Designer

So you've prepared your household for COVID-19 and the inevitable fact that you'll be stuck there for the foreseeable future. Besides binge watching everything on Netflix and the horror of enduring Frozen 2 fifteen times a day, there are a whole host of other concerns that you can't ignore as a business owner. So lets answer a few simple questions together and come up with a plan on how to continue getting leads when face-to-face meetings just aren't appropriate. Here we go:

  1. How do people find your company?
    -Your Website
    -Fixed marketing (ie vehicle graphics, magnets, signage)
    -Face-to-face sales meetings
    -Word of mouth
    -Social Media (ie Facebook, Instagram, Twitter)
    -Classic Advertising (ie radio, tv, print, phonebook)
    -None of these
  2. How do you qualify and convert those leads to know where they found your business?
    -My website contact form lists my services so I'm aware of what the inquiry is primarily about
    -I ask people "How did you hear about us?"
    -None of these
  3. What form of advertising/marketing do you think provides you with quality leads (value for cost)?
    -Your Website
    -Fixed marketing (ie vehicle graphics, magnets, signage)
    -Face-to-face sales meetings
    -Word of mouth
    -Social Media (ie Facebook, Instagram, Twitter)
    -Classic Advertising (ie radio, tv, print)
    -I don't use any of these
  4. On a scale of 1-10 (10 being excellent), how would you rank your companies use of these advertising/marketing platforms?
    -Your Website
    -Fixed marketing (ie vehicle graphics, magnets, signage)
    -Face-to-face sales meetings
    -Word of mouth
    -Social Media (ie Facebook, Instagram, Twitter)
    -Classic Advertising (ie radio, tv, print)
    -We don't use any
  5. If you knew that "business as usual" is at least 30 days away, what advertising/marketing platform are you relying on to keep you afloat for now, and ahead of the curve when normalcy returns?
    -Your Website
    -Fixed marketing (ie vehicle graphics, magnets, signage)
    -Face-to-face sales meetings
    -Word of mouth
    -Social Media (ie Facebook, Instagram, Twitter)
    -Classic Advertising (ie radio, tv, print)
    -I have plenty of money, planning isn't important and I'm really looking forward to this time off.
Chilton Signs uses all of these platforms. We can build your website, update your signage, design your logo, show you how to use the power of social media. And we can do most of it over the phone and via email. Give us a call, or fill out our contact form and we'll reach out to discuss how we can immediately help your business.

A future blog post will dive into the pros and cons of each of these platforms and how utilizing a combination of any or all of them can accomplish our true goal as business owners - stay above water while this emergency calms down and set us up for success when business resumes as usual. I'll also discuss why the current estimate of 14 days until "normal" is far too short (spoiler I have 1st hand knowledge of how the virus impacted China - my father is still stuck there). Follow us on Facebook to to get notifications when I post on this topic and others as we navigate uncharted waters with an action plan for success.

No items found.
boat wrap